Portfolio
Hello there, I’m Shannon Nickel
“How was work today?” It’s a simple question; within it is the real question: “How did you and the people around you respond to challenges?” At the end of the day, we all want to work in an environment that encourages blameless problem solving – with smart, kind, and courageous people. The best projects in my career are the ones in which my team and I shared laughter. When you’re having fun with the people around you, work isn’t a chore, it’s joyful.
→ About Me
Work
Work
The String of Lights Effect
Think of your life story as a string of lights and each bulb represents a memory. Some bulbs burn brighter because those memories stand out. You carry this string of lights around with you, all the time. It affects the decisions you make. When you’ve had a highly engaging, multisensorial experience with a brand, you’re more likely to purchase or share that brand; we call that The String Of Lights Effect.
Tabitha Brown & Target
Tabitha Brown is an actor, vegan chef, New York Times #1 Bestselling Author, and social media phenomenon. Tab is known as, “America’s Mom” because she brightens days like no one else. Millions follow her on social media for her kindness, cooking tips, and uplifting soul. Now, Tabitha partnered with Target to create a collection.
Nissan Formula E
The electricity that creates excitement in our bodies is the same energy that powers Nissan Electric Vehicle technology—on the track and on the road.
The E-Village experience not only celebrates Nissan’s proud racing legacy but also shows fans how innovation can help every type of driver feel electric behind the wheel.